Every year, the Netherlands celebrates Gay Pride with the Amsterdam Canal Parade. A boat parade that draws thousands of visitors who come to cheer on the participants on the boats as they celebrate the freedom to be their true self. This freedom is still not a given for everyone. So during the Amsterdam Gay Pride 2015 an empty boat with an on-board camera, streaming a full 360-degree view, allowed people from all over the world, who can’t openly show their pride, to be part of the Canal Parade. Through a secure website anyone could experience the Pride as if they were on the boat themselves. The 9-metre long LED screens on the boat allowed people to be virtually on board. In this way people could experience the freedom of being your true self.

Our case film gives you an inside in this unique on- and offline event. You'll see how we reached over 128 countries by working closely with different Pride organisations world wide.

Creativity Online
“Pridestream enable people, from countries in which gay pride is not accepted, to join the parade safely and anonymously.” 

One of the first 360 livestreams to grace the Internet as well as the first crewless vessel to enter the Canal Parade, Pridestream was a real feat. Through the Pridestream website, people could tune into the celebrations and broadcast their videos and messages to the screens on the boat. On mobile, the experience was made even more immersive as visitors could look around by moving their device. By introducing a rainbow-coloured filter, even people who wanted to keep their identity secret could show their pride and be cheered upon.

Lovie - Gold - Live Experiences
Lovie - Silver - Public service & activism
Lovie - People’s - Live Experiences
Lovie - People’s - Live Experiences
SpinAward - Gold - Digital Campaign
SpinAward - Silver - Social Media
SpinAward - Silver - Innovation
SpinAward - Silver - Website
SpinAward - Silver - Mobile
ADCN - Gold - Digital & Social Campaign
ADCN - Bronze - Outdoor
ADCN - Bronze - Promo & Activation
Webby - Nominee - Events & Live Webcasts
Webby - Nominee - Live Experiences
Webby - Honoree - Corporate Social Responsibility Campaigns
Webby - Honoree - Public Service & Activism
Esprix - Bronze - Telecom & Utilities
Eurobest - Bronze - Interactive
FWA - Site of the day
FWA - Mobile of the day