Heavy Labour Discount.

The Story of Evert_45

“Evert_45 brings Dutch war history into present day” - Creative Review

It's April 1945. Dutch boy Evert (13y) leaves home to look for his brother who is in hiding. A gruelling journey. A life that is hard to imagine in today's world. The Evert_45 project and it’s site allows you to follow Evert's journey and relive all of his Instagram & YouTube content in an immersive, captivating experience.

After years of hard work, all builders, painters, engineers, plumbers, gardeners etc. have earned a bonus. But they have to be able to prove that they have worked hard. An online scan of their hands spots signs of heavy labour – cuts, blisters, calluses and bruised thumbs. This entitles the tradesman to a ‘heavy labour discount’ of up to € 9,000 on the luxury Mercedes-Benz Vito Edition.

The case.

Check out our case film and see tradesmen have their hands scanned. They follow a few simple steps and quickly find out if they are entitled to a discount.

Facts.

Featured by Google
Heavy Labour Discount got it's own page on Googles Creative Sandbox explaining the project and the way we used their services to make it all happen.

Times three
The amount of test drives tripled during the Heavy Labour Discount campaign.